all that women want
Google is by far the most popular search engine available today for both ordinary surfers and webmasters.
Surfers like it because of the highly relevant results it gives, and the speed at which it delivers them. This is due to its complex text matching algorithm and of course the Pagerank system that this engine uses. More on the Pagerank system later.
Google is popular with webmasters and Internet Marketing companies due to the highly workable ranking system it uses.
Unlike other engines where information about how the results are obtained are sketchy at best, Google actually publishes information on its site about the results it produces. So webmasters have things they can do to produce higher rankings. What also makes Google popular with webmasters is the speed at which they will spider / list your site.
If you are not listed in Google and submit you're usually indexed within two weeks. If, however, your site is already listed in the index Google should re-index once every month, but more frequently if you have a high Pagerank and update often.
indexing / re-indexing time is much quicker than most other search
engines, this allows webmasters to edit their pages properties such
as title, first few lines of text, headings, keyword distribution
and of course the number of incoming links
It's because of this popularity that you need to know the workings of the Google search engine. Without knowledge of it you will be ranked lower than all other sites that are only slightly familiar with the Google algorithm.
let's indulge ourselves in the Google ranking algorithm. Well, there
are two main parts to the algorithm Google uses, the first is its
text matching system, whereby Google tries to find pages relevant
to what the searcher has entered. The second and equally
first go through how to make your page relevant, i.e. - the
gives a lot of "weight" to the title tag when searching
for keywords, so make sure your most important keywords or keyphrases
appear in the title tag. It seems to work best if you have other words
in your title tag, too, after your keywords, but
many of you know, Google does not use meta tags such as keywords or
description tags. This is because the text in these tags cannot be
seen by visitors to a website. Google therefore feels these tags will
be abused by webmasters placing lots of
lack of support for meta tags means that Google creates your description
from the first few lines of text on your page, this means you've to
have your keywords and phrases right at the top, if it finds them
your page becomes more relevant. If it doesn't
Marketing .com - Free Internet Marketing Articles , Google submitting
The above sentence includes keyphrases related to this page.
Google considers keyword density in the body of a page for determining relevancy too, so make sure your keywords and phrases appear a couple of times throughout the whole page. Don't go overboard though, a density of 6-10% seems to work best.
Other advice about making your page relevant includes putting keywords into the <h?> heading tags </h?>. Also try and bold as many keywords as you can. As of late Google seems to be indexing text in alt image tags, so include your keyphrases in there too.
One final tip on page relevancy is the point on having your keywords and phrases in links which point to your site. It is a good idea to have the linking text containing your keywords as Google even says itself that it analyzes pages that links come from too, in it's description of it's Pagerank technology.
much keyword laden links matter is anyone's guess. I have noticed
however a lot of sites which give the HTML code to visitors who want
to exchange links do include keywords in the actual linking area.
You should do something like this too on
In the above section of the article you've learned what areas Google uses and looks at when looking for a relevant site. But what method does Google use to determine which site is better, the answer is the Pagerank system.
is as the name suggests a ranking system of pages. It works on the
basis that if a website ABC.COM has been linked from a website XYZ.COM,
abc.com must have some good content and therefore Google will count
the link from XYZ.COM as a vote for
The Pagerank scale goes from 1 to 10 on the Google toolbar and from 1 to 7 beside listings in the Google Directory. A less important site is of course a site with a PR of 1 and a very very important site is a site with a PR of 7 or 10, in the directory or toolbar respectively.
The more links or votes a site has the more important it must be and therefore the higher it will rank for search words which it is relevant to, right?, WRONG!.
Google does not simply count the number of incoming links a page has, if that was the case every webmaster from Iceland to Vietnam would try and exchange links to every Tom, Dick and Harry website that would let them. In Googles own words
"Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Hopefully you are r beginning to get the idea. If not - The idea is to have your page linked to by as many high quality and high Pageranked sites as possible. Right?, RIGHT and WRONG.
BECAUSE - You see the Google Pagerank system also takes into account
the number of links the page that has linked to you has. The reasoning
for this is that a page X has a certain amount of voting PR, if your
site Y is the only link from that page X,
RIGHT BECAUSE - Linking to a site with a 6+ PR will provide a significant boost to your PR in most cases, but in cases where the site also links with 100 other sites the boost will be almost zero. Likewise if a site has a PR of just 2 but you and only one other site are linked from it, then the PR boost would be more than the site with 100 links and a PR of 6.
It's beginning to come complex isn't it, just wait till you see this formula. Its looks scary for non maths people.
let me explain what the damping factor is. The damping factor is the
amount of your PR which you can actually pass on when you vote / link
to another site. The damping factor is widely known to be .85. This
is a little less then the linking
PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
In layman's terms PR(A) is the Pagerank boost your page will get after being linked from someone else's site (t1). PR(t1) is the Pagerank of the page which links to you and C(t1) is the amount of total links that (t1) has. It is important to know that a pages voting power is only .85 of that pages actual PR and this voting power gets spread out evenly between all sites it links to.
Imagine akamarketing.com was linked by XYZ.COM's link page which had a PR of 4 and 9 other links, here's how the formula should look like:
= (1-.85) + .85*(4/10)
To sum up my site would get an injection of .49 PR after being linked from a page with a PR of 4 and 9 other links.
Lets say I was linked from a site with a PR of 8 - double the previous example's amount, which had 15 other links, a total of 16 outbound links, my boost would be:
= (1-.85) +.85*(8/16)
The above two worked examples show that not only is the PR of the linking page important but what is also important is how many other sites are also linked / voted for from that page.
I think we've had enough mathy stuff for now, just remember that the
name of the game is to get as many links from pages with high PR and
few other links. The more of these links you get the more your PR
will grow and the more your rankings will improve
The best thing you can do for your PR at the moment seems to be getting your site listed in Dmoz.org - The Open Directory Project.
Pagerank is widely known to be biased towards big name directories such as Dmoz.org, Yahoo and Looksmart.
is true, especially in the case of Dmoz.org. These ODP links are treated
like gold by Pagerank. It doesn't even matter what the individual
PR of the category page is. I have seen sites gain a large PR boost
on the toolbar as soon as Google updates it's
Don't believe ODP links are very important to Pagerank? Don't believe a listing in the ODP will boost your ranking?
THEY ARE and IT WILL. Perform a search for almost anything on Google
and you'll discover that 75-80% of the top 10 results are also indexed
in the Google directory. The fact of the matter seems to me to be
if your not listed in ODP, you shouldn't expect
It's not difficult, it does sometimes take time, but it's not difficult. Just make sure your site has good content and follow the guidelines for adding a URL. Try to get your index page listed at least. I say at least because although ODP claims only to list your index page, there are plenty of sites with 5 - 10 pages listed. So if your site has very distinctive sections, then submit each section - slowly. Once Google updates it's directory, these listings could do wonders for your sites maximum PR.
As for Yahoo and Looksmart, Pagerank will usually allocate a more than normal amount of PR boost for any sites listed. For tips on getting listed in Yahoo, read Yahoo Submitting Tips at http://www.akamarketing.com/Yahoo-submitting-tips.html
To continue - I submitted AKA Marketing.com on a Tuesday and was listed in Zeal by Thursday morning. On Monday I checked my logs and found lots of referrals from Looksmart, I was in Looksmart already. I looked at my logs later only to find MSN had updated it's database from the Looksmart database and was sending me loads of visitors because of the good listing I got. My site was listed in Zeal, Looksmart and MSN within six days. So get over to Zeal.com and submit your site.
Before you can submit a site however you must pass a member quiz, which is fairly simple and straightforward.
If you happen to be a webmaster that has a listing in all three of Dmoz.org, Yahoo and Looksmart then I'm guessing your site has good to very good PR and rankings.
Well that's it. I hope you have enjoyed reading this Google Ranking tips article has much as I have enjoyed writing it. I also hope that you can put this advice into use and help get yourself some real traffic.
© David Callan
by David Callan - email@example.com.
David is the